Lingoda

Client: Lingoda GmbH
Year: 2019
Role: UX/UI, Branding

A Symphony
of Language
and Design

User Interface

User Experience

Creative Design

Discover our journey with Lingoda’s digital transformation, where meticulous UX/UI design and vibrant illustrations converge to enhance the language learning experience.

Our collaboration with Lingoda involved refining the digital interface, aligning visual storytelling with the joy of language learning.

The Goal

The primary objective in our collaboration with Lingoda was to elevate the user experience and visual appeal of their online language learning platform. Our goals were specifically tailored to meet the needs of a diverse and global user base:

Conducting a thorough competitor analysis to position Lingoda as a leader in the online language learning sector.
Designing wireframes and mockups for pre-funnel pages to optimize user engagement and conversion.
Crafting a compelling user journey that seamlessly guides learners through the platform.
Developing wireframes and mockups for the storefront, ensuring a smooth and intuitive shopping experience.
Creating unique illustrations that resonate with the brand’s identity and enhance the visual appeal of the platform.

The Approach

Our approach in the Lingoda project was comprehensive, focusing on both the analytical and creative aspects of UX/UI design:

In-Depth Competitor Analysis

We initiated the project with a detailed analysis of competitors, identifying key trends and gaps in the online language learning market. This informed our design decisions, ensuring Lingoda stood out with its unique offerings and user-friendly interface.

Wireframe and Mockup Development

For both pre-funnel pages and the storefront, our team developed wireframes and mockups that focused on user engagement and conversion. We emphasized a clean, intuitive layout that facilitated easy navigation and information retention, enhancing the overall user experience.

User Journey Creation

Understanding the diverse backgrounds of Lingoda’s users, we meticulously designed user journeys that catered to various learning paths. This involved creating a fluid, logical progression from the initial visit to course enrollment, ensuring a seamless and engaging experience.

Illustration Design

Our creative team crafted custom illustrations that aligned with Lingoda’s brand identity. These illustrations not only added a unique visual element to the platform but also helped in conveying complex language concepts in an engaging and easily digestible manner.

The Output

Through this approach, we contributed to Lingoda’s digital presence by blending analytical insights with creative design to create a user-centered, visually captivating online language learning environment.

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