Lingoda bitorbitofficial August 22, 2024
www.lingoda.com
CLIENT
Lingoda GmbH
ABOUT THE PROJECT
Lingoda is an online language school offering live, interactive classes with native-speaking teachers in various languages.
OUR WORK
Our collaboration with Lingoda involved refining the digital interface, aligning visual storytelling with the joy of language learning.
SERVICES
UX/UI Design Marketing
The primary objective in our collaboration with Lingoda was to elevate the user experience and visual appeal of their online language learning platform. Our goals were specifically tailored to meet the needs of a diverse and global user base.
  • Conducting a thorough competitor analysis to position Lingoda as a leader in the online language learning sector.
  • Designing wireframes and mockups for pre-funnel pages to optimize user engagement and conversion.
  • Crafting a compelling user journey that seamlessly guides learners through the platform.
  • Developing wireframes and mockups for the storefront, ensuring a smooth and intuitive shopping experience.
  • Creating unique illustrations that resonate with the brand’s identity and enhance the visual appeal of the platform. 
A COMPREHENSIVE APPROACH
Focusing on Analytical and Creative Aspects of UX/UI design
Lingoda-competitor-target
In-Depth Competitor & Target Analysis

We initiated the project with a detailed analysis of competitors and target, identifying key trends and gaps in the online language learning market. This informed our design decisions, ensuring Lingoda stood out with its unique offerings and interface.

Lingoda-user-journey
User Journey Creation

Understanding Lingoda’s diverse users, we meticulously designed user journeys catering to various learning paths, creating a fluid progression from the initial visit to course enrollment for a seamless, engaging experience.

Lingoda-wireframe
Wireframe and Mockup Development

For both pre-funnel pages and the storefront, we developed wireframes and mockups that focused on user engagement and conversion. We emphasized a clean, intuitive layout that facilitated easy navigation and information retention.

Lingoda-illustration
Illustration Design

We crafted custom illustrations that aligned with Lingoda’s new brand identity. These illustrations added a unique visual element to the platform and helped in conveying complex language concepts in an engaging and easily digestible manner.

A Fusion of Analytics and Creative Design for an Engaging User Experience

Through this approach, we contributed to Lingoda’s digital presence by blending analytical insights with creative design to create a user-centered, visually captivating online language learning environment. 

Categories: UX/UI Design