Edea is a boutique pastry shop based in Cagliari, dedicated to crafting artisanal sweets and savory delicacies with a touch of creativity and elegance.
We Designed Edea’s Unique Brand Experience Journey.
Website Content Creation Social Media
Creating a Cohesive Brand Identity Aligned with Edea’s Artisanal Excellence
Edea needed a complete rebranding to elevate its visual identity and ensure consistency across all touchpoints.
While retaining the original name, the goal was to craft a more elegant and cohesive brand experience that authentically reflects its artisanal approach and high-quality offerings. Enhancing Edea’s online presence and engagement through a polished website and social media strategy was also a priority.
Edea’s Old Logo
Rebranding: Crafting a Distinctive Identity with Greek-Inspired Elegance
Edea sought a comprehensive rebranding to reflect its artisanal expertise and refined style. While retaining the original name, the client requested a logo inspired by Greek aesthetics, echoing the name’s etymology. We developed a sophisticated visual identity featuring a harmonious mix of Greek-inspired typefaces with a contemporary, elegant touch.
Additionally, we designed minimalist business cards that complement the brand’s refined character. The selection of materials and printing techniques ensures a tactile, high-quality experience that aligns with Edea’s premium positioning.
Website Design: Creating an Intuitive and Polished Digital Experience
To support Edea’s renewed identity, we designed a responsive website that provides a seamless browsing experience across all devices. The interface combines aesthetic appeal with functionality, showcasing the full range of Edea’s offerings through a clean and engaging layout. Strategic visual elements and refined typography enhance the brand’s elegance while ensuring user-friendliness.
Content Creation: Capturing the Essence of Edea Through Photography and Videography
As part of the content creation process, we organized photo shoots and video recordings to showcase Edea’s artisanal products with elegance and precision. These visuals were carefully curated to highlight both sweet and savory creations, emphasizing craftsmanship and quality.
The content was utilized across multiple platforms, with a particular focus on social media channels to boost engagement and visibility. Additionally, the visuals were integrated into the website to enhance user experience and create a cohesive brand narrative. This approach ensured consistency and professionalism throughout all digital touchpoints.
Social Media Management: Strengthening Edea’s Presence Through Consistent and Strategic Engagement
To further elevate Edea’s digital presence, we implemented a structured social media management approach focused on consistency, audience interaction, and performance optimization. Tailored campaigns and curated content highlighted the uniqueness of Edea’s creations, boosting visibility and audience connection.
Through meticulous planning and analysis, we ensured that Edea’s messaging remained coherent and appealing, contributing to sustained growth and recognition across social platforms.