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Bold Penguin

  • Client: PI&C
  • Year: 2021
  • Role: E-mail Development
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Crafting
Bold Penguin's
HTML Email

  • Development

  • HTML E-mail

Discover our journey in transforming PI&C Agency’s visionary design into a fully functional HTML email for Bold Penguin.

This project showcases our ability to translate intricate designs into responsive and engaging email templates that captivate and communicate effectively with the audience.

The Goal

The primary objective in this collaboration with Bold Penguin was to meticulously convert a sophisticated design provided by PI&C Agency into a responsive HTML email template. Our goals included:

  • Ensuring that the final HTML email was a pixel-perfect representation of the original design, capturing every detail and nuance.
  • Creating a template that was not only visually appealing but also highly responsive across various email clients and devices.
  • Maintaining the integrity of the design while ensuring optimal loading times and performance.
  • Ensuring a seamless user experience, with clickable elements and links functioning correctly across different platforms.
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Wireframe_Membership-Overview

The Approach

Our approach to achieving these goals for Bold Penguin involved a blend of technical proficiency and keen attention to detail:

Faithful Conversion of Design

The first and foremost task was to ensure that the HTML email mirrored the original design provided by PI&C Agency. This required a meticulous translation of the design into code, paying close attention to layout, color schemes, typography, and imagery.

Responsive Design Techniques

Understanding the diversity of devices and email clients used today, we employed advanced responsive design techniques. This ensured that the email displayed correctly and consistently, whether viewed on a desktop, tablet, or smartphone.

Optimization for Performance

We optimized images and code to ensure that the email loaded quickly without compromising on the quality of the design. This included compressing images and streamlining the HTML and CSS code for efficiency.

Rigorous Testing

Before final delivery, the email underwent rigorous testing across a variety of email clients and devices. This was crucial to identify and fix any issues related to display, responsiveness, or user interaction.

The Output

Through this project, we demonstrated our expertise in converting complex designs into functional and effective HTML emails, reinforcing Bold Penguin’s digital communication strategy with precision and creative fidelity.

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